Verification Badge Usage Guidelines

The IBBF Verification Badge is intended to indicate that certain business information or documentation has been reviewed through the IBBF verification process.

These guidelines explain how the verification badge may be used by businesses and how misuse of the badge may be addressed.

The IBBF Verification Badge indicates that the business has completed the verification process based on the information and documentation reviewed at the time of assessment.

Basic Trust

Ownership confirmed and basic documents verified

High Trust

Business demonstrating active participation and continued platform responsiveness.

The badge does not represent endorsement, certification, rating, or guarantee of a business.

Verification status may change over time based on participation, compliance, and platform review outcomes.

A business may receive the IBBF Verification Badge after successfully completing the verification process. Verification status may depend on:

• Submission of business details
• Documentation provided during verification
• Successful completion of applicable verification review procedures conducted by IBBF

Businesses that have received the IBBF Verification Badge may display it in the following ways:

• On the business profile page on the IBBF platform
• On the business website with a link to the official IBBF business profile
• In digital materials where the verification status is accurately represented
• The badge must always reflect the current verification status on IBBF

The badge must not be altered or modified in any way.

Businesses with an active verification status may display the official IBBF website verification badge on their external websites, subject to these guidelines.

• ✓ The badge may include a verification link, business profile reference, or verification status connected to the IBBF platform.
• ✓ The website badge must accurately reflect the current verification status of the business and must not be modified, recreated, or displayed in a misleading manner.
• ✓ If verification status changes, expires, or is revoked, the business may be required to remove the badge from external websites and related materials.
• ✓ Display of the badge on a website does not represent endorsement, certification, legal approval, or guarantee by IBBF.

Official Website Badge – Preview

The badge is dynamically linked to the business verification status on the IBBF platform.

Badge includes:

• ✓ Verification status (Basic Trust / High Trust)
• ✓ Business ID
• ✓ Direct link to verify on IBBF
• ✓ Real-time status reflection

The IBBF Verification Badge must not be used in a misleading or deceptive manner. Prohibited uses include:

• Suggesting that IBBF endorses or recommends the business
• Implying government approval or certification
• Modifying the badge design or text
• Using the badge after verification status has expired or been removed
• Using the badge in a way that misrepresents trust level (Basic vs High)
• Displaying the badge for businesses that have not completed verification

Any misuse of the badge may lead to removal of the badge or other platform actions.

IBBF may monitor the use of the verification badge to ensure compliance with these guidelines. If misuse is detected, IBBF may:

• Request correction or removal of the badge
• Suspend or revoke verification status
• Restrict the business profile where necessary

Verification status may change if:

• Business information is found to be inaccurate
• Verification requirements are no longer met
• The business fails to comply with platform policies
• The business does not respond to complaints or reviews — non-compliance may result in badge revocation and the business reverting to Listed status

In such cases, the business may be required to remove the verification badge from all materials.

IBBF operates as a neutral platform documenting business information and consumer experiences. The verification badge indicates completion of the verification process but does not imply endorsement, approval, or recommendation of a business.

IBBF may update these Verification Badge Usage Guidelines from time to time to reflect changes in platform operations or verification practices. The updated version will be published on the platform.